Social strategist and creative marketer focused on building brands through culture, community, and platform-native storytelling. With a passion for makeup, pop culture, and human connection, I create work that feels both visually striking and emotionally resonant.

Based in Los Angeles, I bring 6+ years of experience across social media, content production, and digital marketing, including 2+ years leading social strategy within the luxury beauty space. I manage platforms including TikTok, Pinterest, YouTube, and X while filming, editing, producing, and shaping ideas from concept to execution. I thrive at the intersection of artistry and strategy, transforming raw moments into compelling narratives.

My journey began on the retail floor at Sephora, where I connected directly with beauty communities and learned what inspires, excites, and empowers people. That foundation still guides my work today: creating and sourcing content that not only performs, but resonates.

About Me

CORE EXPERTISE

Creator & Community

  • Creator partnerships

  • Influencer gifting + seeding

  • Creator relationship management

  • Social listening + trend forecasting

  • Comment + sentiment analysis

  • Cultural relevance

Content & Creative

  • TikTok/Reels strategy

  • Founder-led storytelling

  • Trend adaptation

  • Short-form video production

  • Creative briefing

  • Reactive content

  • Creative production

Analytics & Insights

  • Dash Hudson

  • Rival IQ

  • KPI tracking

  • Engagement analysis

  • Audience sentiment

  • Strategy optimization

Community & Culture

  • Social listening

  • Trend forecasting

  • Comment analysis

  • Cultural relevance

  • Creator ecosystem awareness

Production & Operations

  • Cross-functional alignment

  • Workflow management

  • Production timelines

  • Stakeholder communication

  • Asset tracking

  • Handoff management

  • Asana

Anastasia Beverly Hills - Social Media Community Manager/Marketing Producer | 2024–Present

INTRODUCTION

Led social strategy, content development, creator support, and creative production across TikTok, Instagram, YouTube, and Pinterest for a globally recognized beauty brand.

Focused on launch support, founder storytelling, influencer initiatives, retail campaigns, and community-driven content while evolving the brand toward more platform-native, culturally relevant storytelling.

PLATFORM STRATEGY: EVOLVING ABH’s SOCIAL PRESENCE

  • Beauty Nostalgia + Cultural Relevance: Repositioned TikTok around high-impact glam, archival beauty aesthetics, and nostalgic beauty culture moments.

  • Founder-Led Storytelling: Integrated founder presence, brand heritage, and BTS content to strengthen authenticity and audience connection.

  • Platform-Native Content Systems: Built content ecosystems tailored to TikTok, Reels, Stories, and Shorts behavior rather than cross-posting identical assets.

  • Community-Led Strategy: Used audience sentiment, comments, and engagement patterns to shape tutorials, reactive content, and education.

  • Creator + Influencer Support: Supported creator initiatives through talent vetting, gifting, creator briefs, organic content sourcing, and influencer amplification across launches and retail moments.

CONTENT + CAMPAIGNS – GLIDR EYESHADOW STICK (JANUARY 2026)

GLIDR LAUNCH STRATEGY (JANUARY 2026)

TikTok-first launch strategy centered around high-impact glam, expressive artistry, and creator-style beauty content.

Content Mix

  • Launch + evergreen balance

  • Brow education

  • Trend participation

  • Beauty nostalgia

  • Community content

Creative Direction

  • Payoff-first tutorials

  • Text hooks + overlays

  • Creator-style editing

  • Editorial shimmer visuals

Results

  • Sustained TikTok visibility

  • Strong tutorial engagement

  • Increased trend participation + interaction

PLATFORM-NATIVE CONTENT STRATEGY

TikTok

Focus: Text hooks, trends, tutorials, creator-style editing, participation.

Goal: Retention, engagement, discoverability.

Instagram

Focus: Editorial visuals, aspirational storytelling, polished campaigns.

Goal: Brand identity and aesthetic positioning.

Key Insight: TikTok favored participation and immediacy; Instagram rewarded cohesion and aspirational storytelling.

ENTERTAINMENT-FIRST RETAIL STORYTELLING

Developed social-first concepts for Amazon retail moments designed to feel native to TikTok and Instagram.

Balanced promotional messaging with founder-led humor, BTS content, creator support, and entertainment-first storytelling.

Included:

  • Founder skits + trend concepts

  • Retail storytelling

  • Creator amplification

  • Influencer support + gifting

  • Organic content sourcing + repost rights

TIKTOK GRID

INSTAGRAM GRID

BTS-STYLE SOCIAL-FOCUSED AMAZON SUPPORT POST

(WORKED ON PRE-PRODUCTION FOR SHOOT, SHOT IPHONE FOOTAGE, MANAGED SOCIAL EDIT TIMELINES + POSTING)

POLISHED AMAZON STREAMING AD

(WORKED ON PRE-PRODUCTION AND POST-PRODUCTION TIMELINES)

metric Highlights

  • +68% YoY TikTok engagement growth

  • +85% YoY TikTok view growth

  • 39.2M annual TikTok views (+18M YoY increase)

  • Sustained platform momentum during major team restructuring

  • Expanded social integration across ECOMM, EDU, Studio, and retailer activations

  • Strengthened community-driven storytelling while maintaining ABH’s artistry-first brand identity

LIFESTYLE AESTHETIC CAROUSELS

VIRAL TREND FILMED WITH FOUNDER AT SEPHORA

NOSTALGIA TREND

TIKTOK SHOP SALE SWATCHING (BRIEFED + EDITED)

My professional content

TIKTOK TREND

LIFESTYLE AESTHETIC VIDEO (FILMED + EDITED)

TIKTOK SHOP SALE TRENDY EDIT VIDEO

LIFESTYLE TREND VIDEO

TIKTOK SHOP BUNDLE AWARENESS WITH FOUNDER (PRE-PRODUCTION + EDITED)

VIRAL TREND FILMED WITH FOUNDER

SELF-APPLICATION MAKEUP TUTORIAL

Product Launch Campaign Experience as On-screen Talent (2020)

HAUS LABS LAUNCH CAMPAIGN — Elle Magazine Interview