Social strategist and creative marketer focused on building brands through culture, community, and platform-native storytelling. With a passion for makeup, pop culture, and human connection, I create work that feels both visually striking and emotionally resonant.

Based in Los Angeles, I bring 6+ years of experience across social media, content production, and digital marketing, including 2+ years leading social strategy within the luxury beauty space. I manage platforms including TikTok, Pinterest, YouTube, and X while filming, editing, producing, and shaping ideas from concept to execution. I thrive at the intersection of artistry and strategy, transforming raw moments into compelling narratives.

My journey began on the retail floor at Sephora, where I connected directly with beauty communities and learned what inspires, excites, and empowers people. That foundation still guides my work today: creating and sourcing content that not only performs, but resonates.

About Me

CORE EXPERTISE

Creator & Community

  • Creator partnerships

  • Influencer gifting + seeding

  • Creator relationship management

  • Social listening + trend forecasting

  • Comment + sentiment analysis

  • Cultural relevance

Content & Creative

  • TikTok/Reels strategy

  • Founder-led storytelling

  • Trend adaptation

  • Short-form video production

  • Creative briefing

  • Reactive content

  • Creative production

Analytics & Insights

  • Dash Hudson

  • Rival IQ

  • KPI tracking

  • Engagement analysis

  • Audience sentiment

  • Strategy optimization

Community & Culture

  • Social listening

  • Trend forecasting

  • Comment analysis

  • Cultural relevance

  • Creator ecosystem awareness

Production & Operations

  • Cross-functional alignment

  • Workflow management

  • Production timelines

  • Stakeholder communication

  • Asset tracking

  • Handoff management

  • Asana

Anastasia Beverly Hills - Social Media Manager/Marketing Producer | 2024–Present

INTRODUCTION

Lead social strategy, content development, creator support, and creative production across TikTok, Instagram, YouTube, and Pinterest for a globally recognized beauty brand.

Focus on launch support, founder storytelling, influencer initiatives, retail campaigns, and community-driven content while evolving the brand toward more platform-native, culturally relevant storytelling.

PLATFORM STRATEGY: EVOLVING ABH’s SOCIAL PRESENCE

  • Beauty Nostalgia + Cultural Relevance: RepositionTikTok around high-impact glam, archival beauty aesthetics, and nostalgic beauty culture moments.

  • Founder-Led Storytelling: Integrate founder presence, brand heritage, and BTS content to strengthen authenticity and audience connection.

  • Platform-Native Content Systems: Built content ecosystems tailored to TikTok, Reels, Stories, and Shorts behavior rather than cross-posting identical assets.

  • Community-Led Strategy: Use audience sentiment, comments, and engagement patterns to shape tutorials, reactive content, and education.

  • Creator + Influencer Support: Support creator initiatives through talent vetting, gifting, creator briefs, organic content sourcing, and influencer amplification across launches and retail moments.

KISS THEORY LAUNCH (JUNE 2026)

Social Creative Production & Launch Strategy - KISS THEORY

Lead end-to-end social creative production for the launch of Kiss Theory Lip Balm across TikTok and Instagram while simultaneously supporting Amazon Prime Day, Purple Palace Blush, and core brow campaigns.

Partner directly with upper leadership to translate creative inspiration into a platform-native social campaign by managing concept development, production, post-production, and launch execution across internal teams and freelancers.

MY ROLE

Own creative project management from concept through launch.

Responsibilities include:

  • Creative strategy and campaign planning

  • Creative brief development

  • Set design and prop sourcing

  • Talent casting and shoot logistics

  • Cross-functional production management

  • Shot list development

  • On-set creative direction

  • Content production and editing

  • Freelance editor and animator management

  • Final creative review and asset delivery

CREATIVE APPROACH

Build a social-first content ecosystem designed to feel native across TikTok and Instagram rather than simply repurposing campaign assets.

Creative pillars include:

  • Payoff-first product reveals

  • Creator-style tutorials

  • Editorial beauty visuals

  • Y2K-inspired storytelling

  • Trend participation

  • Founder-led content

  • Brow education

  • Community-first storytelling

PLATFORM-NATIVE CONTENT STRATEGY

TIKTOK

Prioritize:

  • Text-first hooks

  • Trends and participation

  • Creator-style editing

  • Tutorials

  • Founder personality

  • Behind-the-scenes content

Goal: Drive retention, engagement, and discoverability.

INSTAGRAM

Prioritize:

  • Editorial visuals

  • Aspirational storytelling

  • Campaign photography

  • Lifestyle imagery

  • Cohesive feed design

Goal: Strengthen brand identity through a polished visual experience.

ENTERTAINMENT-FIRST RETAIL STORYTELLING

Developed social-first concepts for Amazon retail moments designed to feel native to TikTok and Instagram.

Balanced promotional messaging with founder-led humor, BTS content, creator support, and entertainment-first storytelling.

Included:

  • Founder skits

  • Amazon retail storytelling

  • Creator amplification

  • Influencer gifting support

  • Organic UGC sourcing

  • Community repost strategy

  • Appear as on-camera talent in Amazon Prime Day streaming ad

TIKTOK GRID

BTS-STYLE SOCIAL-FOCUSED AMAZON SUPPORT POST

(WORKED ON PRE-PRODUCTION FOR SHOOT, STARRED IN SHOOT, SHOT IPHONE FOOTAGE, MANAGED SOCIAL EDIT TIMELINES + POSTING)

LIMITED EDITION PURPLE BLUSH DROP

(WORKED ON PRE-PRODUCTION FOR SHOOT + EDITED + POSTED)

3×3 KISS THEORY GRID

(WORKED ON PRE-PRODUCTION FOR SHOOT, MANAGED SOCIAL EDIT TIMELINES + POSTING)

KISS THEORY POP UP EDIT

(EDITED + POSTED)

KISS THEORY PR BOX ASMR

(FILMED, EDITED + POSTED + TURNED INTO A GIVEAWAY OPPORTUNITY)

INSTAGRAM GRID

BTS-STYLE SOCIAL-FOCUSED AMAZON SUPPORT POST

(WORKED ON PRE-PRODUCTION FOR SHOOT, SHOT IPHONE FOOTAGE, MANAGED SOCIAL EDIT TIMELINES + POSTING)

KISS THEORY FORMULA BULK SWATCHING

(WORKED ON PRE-PRODUCTION, EDITING TIMELINES, RECOLORING + POSTING)

KISS THEORY PR BOX + PRODUCT REVEAL

(FILMED/EDITED/POSTED)

KISS THEORY ASMR

(WORKED ON PRE-PRODUCTION FOR SHOOT, MANAGED SOCIAL EDIT TIMELINES)

KISS THEORY MOOD BOARD

(FILMED, EDITED + POSTED)

POLISHED AMAZON STREAMING AD

(WORKED ON PRE-PRODUCTION AND POST-PRODUCTION TIMELINES)

metric Highlights

  • +68% YoY TikTok engagement growth

  • +85% YoY TikTok view growth

  • 39.2M annual TikTok views (+18M YoY increase)

  • Sustained platform momentum during major team restructuring

  • Expanded social integration across ECOMM, EDU, Studio, and retailer activations

  • Strengthened community-driven storytelling while maintaining ABH’s artistry-first brand identity

LIFESTYLE AESTHETIC CAROUSELS

VIRAL TREND FILMED WITH FOUNDER AT SEPHORA

NOSTALGIA TREND

TIKTOK SHOP SALE SWATCHING (BRIEFED + EDITED)

My professional content

TIKTOK TREND

LIFESTYLE AESTHETIC VIDEO (FILMED + EDITED)

TIKTOK SHOP SALE TRENDY EDIT VIDEO

LIFESTYLE TREND VIDEO

TIKTOK SHOP BUNDLE AWARENESS WITH FOUNDER (PRE-PRODUCTION + EDITED)

VIRAL TREND FILMED WITH FOUNDER

SELF-APPLICATION MAKEUP TUTORIAL